My name is Jiyoung Lee, and I am an Associate Professor in the Department of Media and Communication at Sungkyunkwan University (SKKU). I direct Media Computing Lab (MCL).
My name is Jiyoung Lee, and I am an Associate Professor in the Department of Media and Communication at Sungkyunkwan University (SKKU). I direct Media Computing Lab (MCL).
My name is Jiyoung Lee, and I am an Associate Professor in the Department of Media and Communication at Sungkyunkwan University (SKKU).
I direct Media Computing Lab (MCL).
My research is at the heart of the impact of emerging media on persuasive communication, with a particular emphasis on emotions. I study the effects of emerging media technology (e.g., GenAI, XR, multimodal social media content) in the context of health and risk (mis)information, centering on the 😣"dark side"😣 (e.g., AI-enabled mis/disinformation, virtual humans) and the 😆"bright side"😆 (e.g., emerging media effects on promoting health behaviors). Additionally, as a media scholar with a commitment to inclusivity and safeguarding vulnerable populations in the use of emerging media, my research focuses on designing effective emerging media literacy interventions that mitigate potential adverse consequences.
My research is at the heart of the impact of emerging media on persuasive communication, with a particular emphasis on emotions. I study the effects of emerging media technology (e.g., GenAI, XR, multimodal social media content) in the context of health and risk (mis)information, centering on the 😣"dark side"😣 (e.g., AI-enabled mis/disinformation, virtual humans) and the 😆"bright side"😆 (e.g., emerging media effects on promoting health behaviors). Additionally, as a media scholar with a commitment to inclusivity and safeguarding vulnerable populations in the use of emerging media, my research focuses on designing effective emerging media literacy interventions that mitigate potential adverse consequences.
My research is at the heart of the impact of emerging media on persuasive communication, with a particular emphasis on emotions. I study the effects of emerging media technology (e.g., GenAI, XR, multimodal social media content) in the context of health and risk (mis)information, centering on the 😣"dark side"😣 (e.g., AI-enabled mis/disinformation, virtual humans) and the 😆"bright side"😆 (e.g., emerging media effects on promoting health behaviors). Additionally, as a media scholar with a commitment to inclusivity and safeguarding vulnerable populations in the use of emerging media, my research focuses on designing effective emerging media literacy interventions that mitigate potential adverse consequences.
Current Research Projects
Current Research Projects
AI-generated Synthetic Media (Deepfake, Deepvoice)
Multimodal (Mis)Information
Mixed Reality for Digital Health Interventions
Affective Computing
AI-generated Synthetic Media (Deepfake, Deepvoice)
Multimodal (Mis)Information
Mixed Reality for Digital Health Interventions
Affective Computing
AI-generated Synthetic Media
(Deepfake, Deepvoice)
Multimodal (Mis)Information
Mixed Reality for Digital Health Interventions
Affective Computing
Let's get in touch.
Let's get in touch.
Let's get in touch.
Contact me: jiyoung.lee@skku.edu
Contact me: jiyoung.lee@skku.edu
Department of Media and Communication, Sungkyunkwan University
Faculty Hall, Room #40316
25-2, Sungkyunkwan-ro, Jongno-gu
Seoul, Republic of Korea, 03063
Department of Media and Communication
Sungkyunkwan University
Faculty Hall, Room #40316
25-2, Sungkyunkwan-ro, Jongno-gu
Seoul, Republic of Korea, 03063